This is so true. It reminds me of the ad to landing page problem. If your ad copy says "world's greatest golf clubs, click here" and then your landing page says

This is so true. It reminds me of the ad to landing page problem. If your ad copy says "world's greatest golf clubs, click here" and then your landing page says "book a holiday to Portugal!" -- your chance of conversion is a lot lower. Sure there are a bunch of great places to golf in Portugal, but the person has clicked looking for clubs. It's the same here. She might drive the traffic to the landing page, but unless her clients match the messaging, they'll never convert... "I left after drinks. (S)He was so much wittier on the app - we just didn't connect the same way in real life."