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I really don't understand why so many “techy” people freak out as soon as Apple dares to use the word “magical”. That's certainly much better than calling every

by ugh 16y ago

I really don't understand why so many “techy” people freak out as soon as Apple dares to use the word “magical”. That's certainly much better than calling everything “innovative” and it is self explanatory if you don't play stupid. Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb.

RickHull 16y ago
> Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb. Plaudits for using hyperbole? Oh laud, gag me with a spoon, please.
- ugh 16y ago
  If a company wants to dazzle me with bombastic statements they can at least try to not be boring. (I’m also not sure whether it’s hyperbole. I would guess that many people working at Apple actually believe the boilerplate. That might make them deluded but not hyperbolic.)
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