In the long run this sounds like the kind of area that begs for regulation. If you run a subscription service you have strong market power over competing conten

In the long run this sounds like the kind of area that begs for regulation. If you run a subscription service you have strong market power over competing content producers who can't do the same and create their own distribution channels. This gives the monopolist strong leverage to purchase content on the cheap and expand their platform to the detriment of other distributors, which is precisely what Netflix is doing, using their economies of scale to discourage consumers to seek alternate offers. It seems sensible to force platforms with significant market power to open up and allow competing content to be sold on there too, maybe on a basis of costs-plus-fixed-profit for the platform.