My reading of it was that it wasn’t about the money, it was about more quickly eliminating bad ideas. “Fail fast” is the name of the game in startups, and I thi

My reading of it was that it wasn’t about the money, it was about more quickly eliminating bad ideas. “Fail fast” is the name of the game in startups, and I think the author’s point was that doing advertising can mask issues with the startup, which could cause you to invest in a losing prospect for too long. I don’t know enough to dispute that or not, but I certainly don’t think it’s about the short term money.