Schmeh. You should do EVERYTHING in the early stages, because you simply do not know what will work and what won't. You have assumptions, but ego can get in the

Schmeh. You should do EVERYTHING in the early stages, because you simply do not know what will work and what won't. You have assumptions, but ego can get in the way here. Paid users are not always less valuable (talking LTV here) than organic. There are a bunch of really important things you can learn by doing paid ads early on, specifically around potential audience demographics, messaging, site behavior, conversion funnels, CAC, etc. Don't listen to marketers, just do everything and learn a bunch.