5 ms·

A bit of humility maybe? Why? If you think your product is the best, say so. If you think your product is revolutionary, say so. If you think your product is m

by GHFigs 16y ago

A bit of humility maybe? Why? If you think your product is the best, say so. If you think your product is revolutionary, say so. If you think your product is magical, say so. If you think your product is defining the future, say so. The only reason I can see to criticize a PR footer like that is if you think the company doesn't actually think of itself that way and is just trying to bullshit the reader.

tertius 16y ago
As a side note, I wouldn't call Apple products "magical", maybe to the extent that they make people's money disappear. But that can be explained, somehow, without magic too. I think the focus of his reply should have been on Jobs' giant ego, which is undeniable.
- ugh 16y ago
  I really don't understand why so many “techy” people freak out as soon as Apple dares to use the word “magical”. That's certainly much better than calling everything “innovative” and it is self explanatory if you don't play stupid. Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb.
  - RickHull 16y ago
    > Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb. Plaudits for using hyperbole? Oh laud, gag me with a spoon, please.
    - ugh 16y ago
      If a company wants to dazzle me with bombastic statements they can at least try to not be boring. (I’m also not sure whether it’s hyperbole. I would guess that many people working at Apple actually believe the boilerplate. That might make them deluded but not hyperbolic.)
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- commieneko 16y ago
  To paraphrase Arthur C.Clarke, any sufficiently advanced technology is indistinguishable from magic. Since most users _don't_ understand the technology they use, it is "magical" to them. The real question: is it good magic or evil magic? From a normal person's point of view, what Apple does is, usually, good magic.
  - bubbleboy 16y ago
    all it really proves is that the average apple consumer isn't as smart as the average apple engineer.
  - tertius 16y ago
    I don't need to understand things to know that they aren't magical. And I think that goes for the average person as well. Your quote doesn't fit the context.
- DannoHung 16y ago
  I dunno man, I play with my iPad quite a bit and it really does seem just about sufficiently advanced.
  - rodh257 16y ago
    Tablet PCs have been around for ages, removing the keyboard and slapping IOS on a thin, well made one may be finally doing it right but I'd hardly call it 'magical'.
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by GHFigs 16y ago

tertius 16y ago

As a side note, I wouldn't call Apple products "magical", maybe to the extent that they make people's money disappear. But that can be explained, somehow, without magic too. I think the focus of his reply should have been on Jobs' giant ego, which is undeniable.

ugh 16y ago
I really don't understand why so many “techy” people freak out as soon as Apple dares to use the word “magical”. That's certainly much better than calling everything “innovative” and it is self explanatory if you don't play stupid. Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb.
- RickHull 16y ago
  > Apple deserves to be lauded for not using overly boring adjectives once in their boilerplate blurb. Plaudits for using hyperbole? Oh laud, gag me with a spoon, please.
  - ugh 16y ago
    If a company wants to dazzle me with bombastic statements they can at least try to not be boring. (I’m also not sure whether it’s hyperbole. I would guess that many people working at Apple actually believe the boilerplate. That might make them deluded but not hyperbolic.)
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commieneko 16y ago
To paraphrase Arthur C.Clarke, any sufficiently advanced technology is indistinguishable from magic. Since most users _don't_ understand the technology they use, it is "magical" to them. The real question: is it good magic or evil magic? From a normal person's point of view, what Apple does is, usually, good magic.
- bubbleboy 16y ago
  all it really proves is that the average apple consumer isn't as smart as the average apple engineer.
- tertius 16y ago
  I don't need to understand things to know that they aren't magical. And I think that goes for the average person as well. Your quote doesn't fit the context.
DannoHung 16y ago
I dunno man, I play with my iPad quite a bit and it really does seem just about sufficiently advanced.
- rodh257 16y ago
  Tablet PCs have been around for ages, removing the keyboard and slapping IOS on a thin, well made one may be finally doing it right but I'd hardly call it 'magical'.
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