Paying is the easiest way to acquire a user. If you can't retain, that's a product problem. There is no need to rule out paying to acquire a user. What author p

Paying is the easiest way to acquire a user. If you can't retain, that's a product problem. There is no need to rule out paying to acquire a user. What author probably meant is that you don't spend on marketing unless ROI is proven. That's a whole lot different than saying "don't pay to acquire first users."