After reading the article, the title seems clickbaity. My reason for me saying that is this; having an "excuse" for irrationality (limited brain resources) is

After reading the article, the title seems clickbaity. My reason for me saying that is this; having an "excuse" for irrationality (limited brain resources) is still different from rationality. There was something about different definitions of rationality, but that sounds like moving the goalposts (which clouds any discussion.) If a discussion relies on alternative, non mainstream definitions of common terms, it should be very clear about this, even in the title. A better title would be: "New research allows deeper understanding of our irrationality" I'm pretty sure click bait tittles continue to work and be deployed because they rely on some of our biases ;)