An understated reason for Amazon's dominance is the popularity of the Amazon Affiliate program. Because of Amazon's strong conversion rates, a massive number of

An understated reason for Amazon's dominance is the popularity of the Amazon Affiliate program. Because of Amazon's strong conversion rates, a massive number of bloggers use it as their primary revenue source. Google any "money" keyword such as "best Bluetooth speakers' and virtually all top 20 results will have Amazon affiliate links This allows Amazon to dominate SERPs. No matter what people Google, the links eventually end up leading to Amazon