I'm tired and it's late but I just want to say that the author makes a fair number of unsubstantiated claims and assertions. 1. That "organic" users are someho

I'm tired and it's late but I just want to say that the author makes a fair number of unsubstantiated claims and assertions. 1. That "organic" users are somehow more real than users acquired by paid acquisition. 2. That ads are super duper simple and you just turn them on then bam users are there. Plenty of companies in fact spend quite a lot on ads and get almost nothing. 3. That the channels she mentions are in fact "organic" I want to know, truly, what the super secret learnings are that one gets from gaming google rankings rather than simply buying a Google ad or spamming Facebook groups rather than buying a Facebook ad. By all means, do customer discovery, but pretending that hanging kitschy neighborhood signs instead of running Google ads is somehow more authentic is just arrogance not really backed up by anything other than feelings. Plenty of profitable and sustainable businesses run on ads. Other companies ads aren't right for. Just try stuff and see what works.