If you can get 10k grassroots users, you can make the argument for raising capital to scale the company through marketing. If you can't get any grassroots user

If you can get 10k grassroots users, you can make the argument for raising capital to scale the company through marketing. If you can't get any grassroots users by giving away the product for free and you need to pay to acquire them it might not be a great idea to raise capital.