3 ms·
> Most companies never get paid acquisition channels to work... Is this true? Or is it one of those truisms where there are exceptions but you shouldn't assume
by philipodonnell 8y ago
> Most companies never get paid acquisition channels to work...
Is this true? Or is it one of those truisms where there are exceptions but you shouldn't assume you'll be one of them.
- whoisjuan 8y agoOf course this is not true. If paid channels didn't work, then companies wouldn't consistently deploy marketing budget into these channels. I think what the author was trying to convey is that new companies have trouble coming with a paid acquisition strategy with a low cost/positve return over investment.
- deleted 8y ago[deleted]
- bargo 8y agoMost companies never get "organic" acquisition channels to work...