I assume people with much more data than me have ran the numbers and concluded this is a good move, but with the rise in people using ad-blockers [0], this seem

I assume people with much more data than me have ran the numbers and concluded this is a good move, but with the rise in people using ad-blockers [0], this seems myopic from the outside. The GDPR situation and this week's 'fine' for Google certainly suggests that the current model of surreptitiously harvesting outrageous amounts of data from unsuspecting service-users is untenable (as well it should be), so I'll be fascinated to observe the next stages of the data collection vs privacy skirmish. [0] - https://marketingland.com/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324 https://marketingland.com/survey-shows-us-ad-blocking-usage-...