> Previously that was a privilege available to only the wealthiest corporations that could afford to take out an ad in the newspaper or a slot on television bot

> Previously that was a privilege available to only the wealthiest corporations that could afford to take out an ad in the newspaper or a slot on television both of which required a high minimum spend and had limited inventory. > With targeted advertising at scale, small businesses with limited budgets can run ads that are shown to only the users they care about. It's more effective, for far less money than what was previously available. So more or less like Adsense? Or any other Web based ad company? I mean I totally get your point but scalable targetted ads is nether new nor exclusive to Facebook. The huge difference is Adsense for example limits the visible ads to less than is normal on Facebook. > So now you're in the business of managing several different accounts with differing, often incompatible features, with wildly varying levels of efficiency and requirements. Not to mention your customer data is spread out across various silos and in various formats. This is assuming there aren't dozens of platforms doing exactly that already. Adsense too gives you targeting but you help the content creators while doing so. Facebook is a interesting ad platform. However if you add that they are the only ones on that level that don't even pay their content creators it's simply to expensive. And as said before kinda unethical in my POV.