3 ms·

Stoned and Single: Buying Reddit Ads to Promote My Dating Profile

28 points by brianswichkow 8y ago

brianswichkow 8y ago
Here's the actual Reddit ad, AMA https://www.reddit.com/comments/agu1gf/recently_single_currently_stoned_buying_reddit/ https://www.reddit.com/comments/agu1gf/recently_single_curre...
- androidgirl 8y ago
  This is hilarious and amazing, I love it.
sbuccini 8y ago
I like the idea, especially because online dating for 80% of men is practically worthless[0]. You mentioned that reddit advertising is very non-linear. Could you elaborate? It seems like the targeting options at this point are extremely crude. [0] https://medium.com/@worstonlinedater/tinder-experiments-ii-guys-unless-you-are-really-hot-you-are-probably-better-off-not-wasting-your-2ddf370a6e9a https://medium.com/@worstonlinedater/tinder-experiments-ii-g...
- thefourthchime 8y ago
  Why do you think online dating is useless for 80% of men?
  - djohnston 8y ago
    He was probably getting at the notion that women tend to be much more selective than men in choosing partners.
  - dmitrygr 8y ago
    The article he linked to literally makes that point
- brianswichkow 8y ago
  Totally. Being in the "dating machine" can be energetically draining so I figured making my own machine would at least be a fun art project. It's far exceeded my expectations lol. And yea, the Reddit advertising platform today is about like the Facebook advertising platform of 2014. It's janky. For example, I'm only targeting people in Los Angeles and have unchecked the "allow Reddit to expand my audience" but people are dropping in the comments saying they're seeing it in Orange County, San Diego, San Francisco, Arizona, and even on the east coast. Re: non-linear — that's more in regards to teaching Reddit. You can lock the comments of an ad and call it a day, but IMO the true value of the platform is the opportunity advertisers have to engage the community directly.
hema_n 8y ago
This is soo funny.
ToFab123 8y ago
Did it work?
- brianswichkow 8y ago
  I've gotten 8 date (offers) so far, but what's been more interesting are the referrals. There are 2-3 women that are intent on introducing me to my future wife and have been cycling me through their single friends via PM.

28 points by brianswichkow 8y ago

Here's the actual Reddit ad, AMA https://www.reddit.com/comments/agu1gf/recently_single_currently_stoned_buying_reddit/ https://www.reddit.com/comments/agu1gf/recently_single_curre...

androidgirl 8y ago
This is hilarious and amazing, I love it.

sbuccini 8y ago

I like the idea, especially because online dating for 80% of men is practically worthless[0]. You mentioned that reddit advertising is very non-linear. Could you elaborate? It seems like the targeting options at this point are extremely crude. [0] https://medium.com/@worstonlinedater/tinder-experiments-ii-guys-unless-you-are-really-hot-you-are-probably-better-off-not-wasting-your-2ddf370a6e9a https://medium.com/@worstonlinedater/tinder-experiments-ii-g...

thefourthchime 8y ago
Why do you think online dating is useless for 80% of men?
- djohnston 8y ago
  He was probably getting at the notion that women tend to be much more selective than men in choosing partners.
- dmitrygr 8y ago
  The article he linked to literally makes that point
brianswichkow 8y ago
Totally. Being in the "dating machine" can be energetically draining so I figured making my own machine would at least be a fun art project. It's far exceeded my expectations lol. And yea, the Reddit advertising platform today is about like the Facebook advertising platform of 2014. It's janky. For example, I'm only targeting people in Los Angeles and have unchecked the "allow Reddit to expand my audience" but people are dropping in the comments saying they're seeing it in Orange County, San Diego, San Francisco, Arizona, and even on the east coast. Re: non-linear — that's more in regards to teaching Reddit. You can lock the comments of an ad and call it a day, but IMO the true value of the platform is the opportunity advertisers have to engage the community directly.

hema_n 8y ago

This is soo funny.

ToFab123 8y ago

Did it work?

brianswichkow 8y ago
I've gotten 8 date (offers) so far, but what's been more interesting are the referrals. There are 2-3 women that are intent on introducing me to my future wife and have been cycling me through their single friends via PM.