I think it is unfair to expect a PR strategy to be intellectually consistent. And that is what Dyson is founded on. Dyson is a ringing endorsement of Britain

I think it is unfair to expect a PR strategy to be intellectually consistent. And that is what Dyson is founded on. Dyson is a ringing endorsement of Britain as a marketing and PR powerhouse. They made people across the world believe a story that sold millions of mediocre vacuums. It is a huge success that we should be proud of. But it has little to do with the virtues that Dyson likes to project. In that sense it is a good parallel to brexit. A PR blitz designed to push bullshit.