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I don’t think Apple will ever release a 2-in-1. Why? It’ll cannibalize their own product lines, the MacBook Pro and iPad Pro. Microsoft doesn’t really have that
by QML 8y ago
I don’t think Apple will ever release a 2-in-1. Why? It’ll cannibalize their own product lines, the MacBook Pro and iPad Pro. Microsoft doesn’t really have that issue, and hence can make that product.
Honestly, there’s an opportunity here for some companies like Microsoft and Google to catch up in terms of innovation by designing products that Apple would never.
- npunt 8y agoApple has never been shy to cannibalize their own sales, in fact it's straight out of the Steve Jobs playbook (“If you don’t cannibalize yourself, someone else will”). I'd challenge you to find a company better at it than they are. Examples include: iPod mini cannibalizing iPod iPhone cannibalizing all iPods iPad cannibalizing Macs iPad (2017) cannibalizing iPad Pro iPhone XR cannibalizing iPhone XS They're even organized to support product cannibalization, being functionally organized instead of divisionally. If they had an 'iPod division', that division would fight tooth & nail against the 'iPhone division' to keep their P&L running. They're not doing a 2-in-1 because it's not a product they feel makes sense right now. That's all.