Yes, the method of rollout was helpful in its adoption. The name recognition of the first institutions (first Harvard, then other Ivies and other selective scho

Yes, the method of rollout was helpful in its adoption. The name recognition of the first institutions (first Harvard, then other Ivies and other selective schools) was helpful in hyping it. I don't think it was a household name in 2006 but the rate of adoption did help it garner attention from the press. Not rushing into generating revenue helped. Handling scaling up well, compared to its social media competitors, helped.