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We know what Glassdoor is supposed to do, but it doesn't because the incentives for Glassdoor aren't aligned with its mission. Their real customers are companie
by redm 8y ago
We know what Glassdoor is supposed to do, but it doesn't because the incentives for Glassdoor aren't aligned with its mission. Their real customers are companies that are willing to pay to have good reviews/ratings. They tell you as much if you have ever contacted them about a review problem. For a site like a Glassdoor, to be honest, its customers need to be the job seekers or the job seekers + and the companies.
Additionally, people driven to write reviews are often unhappy as most people don't bother. That provides a skewed view of a company and leads to employers trying to encourage employees to post. I'm not sure that there's anything wrong with because that's the system that Glassdoor built. Either way, it's hard to trust it.
- mushufasa 8y agoI think you've nailed the problem. What's the solution? (I have no affiliations with Glassdoor, I'm just curious). I don't think you can charge jobseekers to use the site (they are looking for a job, after all). It has to be free to use by the end user. How can you build a business that aligns revenue with the end-user incentives, when the end-users are unlikely to pay directly?