The most important feature of your logo is that it have the name of your company in easily readable text. A HUGE percentage of even the largest companies in th

The most important feature of your logo is that it have the name of your company in easily readable text. A HUGE percentage of even the largest companies in the world have their name as part of their corporate logo. Is your company bigger and better known than Disney, Microsoft, Verizon, Ford, Amazon, or Facebook? If not, you should probably think twice about whether your arcane little graphic will be enough for your customers (and even more importantly your prospective customers) to confidently ID and recall your brand. All those companies incorporate their name in their logo to this day. Even the companies who can get away with just the graphic now--like Nike, Apple, McDonalds, etc.--started out with a logo that incorporated their name, in some cases for decades. Here's the truth: text-free logos are the rare exception, and can't be confidently predicted. Your logo's job is to help people remember your brand name. Focus on that, and then, maybe, if the stars align, you can one day take off the text. But that should be an aspiration, not a design constraint on day one.