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I'm a Facebook advertiser. I can attest that there's lot of good products where the only cost effective and scalable way to reach your target market is through

by cm2012 8y ago

I'm a Facebook advertiser. I can attest that there's lot of good products where the only cost effective and scalable way to reach your target market is through Facebook. Want to reach teachers with a time saving app? FB is the best way. Want to offer a SaaS tool to small businesses? FB is the best way to get it in front of them. Etc. FB ads don't have 0 utility for consumers. A lot of products just couldn't reach the people who want them without it.

herbst 8y ago
Sure this is just personal preference however Facebook always was a huge waste of money if I sold anything worth while (like my SaaS und stuff) however it worked kinda great to sell cheap China reimports and other shit like that. Not to mention that it gets more expensive and less effective every year. And all those 'bugs' where clicks count from the wrong countries and all the other horrible stuff the Facebook adverser forum is filled with.
- cm2012 8y ago
  It's possible to lose or make money on any channel, but here's a chart of where you can target different types of audiences: https://www.kevinlordbarry.com/uploads/3/6/5/4/3654649/marketingchannelchart-orig2_orig.png https://www.kevinlordbarry.com/uploads/3/6/5/4/3654649/marke... FB is the only online player with any significant scale in that bottom right quadrant. And that's pretty much the ballgame for putting products in front of specific audiences.
  - herbst 8y ago
    Well I moved on with them locking my last account last year. Agreed it's not as easy to discover different platforms for different ad projects but I do definitly get a lot more for my money now. I would argue Facebook is the easiest but I doubt its the most efficient in any way. Edit:// before anyone thinks locked means I did something unethical. No they locked it because I travelled to different countries and I wasn't able to open it again. After I spend thousands of dollars on ads they didn't help.
tomjen3 8y ago
Every single FB I have seen has either been pointless or a product that is directly insulting me. Facebook allows you to mark ads as interesting, but unfortunately I can't mark ads as insulting, or just a bad product. The irony is that I have money and an interest in gadgets, but I don't think I have ever seen an ad for them. Did see an ad for the local bus company though, because they wanted to "reach those 18 or above and living in $COUNTRY", aka marketing can't set up a Facebook campaign. Then they suggest I get my masters at the university I already had one from, which they know because I put it into my profile...

by cm2012 8y ago

herbst 8y ago

Sure this is just personal preference however Facebook always was a huge waste of money if I sold anything worth while (like my SaaS und stuff) however it worked kinda great to sell cheap China reimports and other shit like that. Not to mention that it gets more expensive and less effective every year. And all those 'bugs' where clicks count from the wrong countries and all the other horrible stuff the Facebook adverser forum is filled with.

cm2012 8y ago
It's possible to lose or make money on any channel, but here's a chart of where you can target different types of audiences: https://www.kevinlordbarry.com/uploads/3/6/5/4/3654649/marketingchannelchart-orig2_orig.png https://www.kevinlordbarry.com/uploads/3/6/5/4/3654649/marke... FB is the only online player with any significant scale in that bottom right quadrant. And that's pretty much the ballgame for putting products in front of specific audiences.
- herbst 8y ago
  Well I moved on with them locking my last account last year. Agreed it's not as easy to discover different platforms for different ad projects but I do definitly get a lot more for my money now. I would argue Facebook is the easiest but I doubt its the most efficient in any way. Edit:// before anyone thinks locked means I did something unethical. No they locked it because I travelled to different countries and I wasn't able to open it again. After I spend thousands of dollars on ads they didn't help.

tomjen3 8y ago

Every single FB I have seen has either been pointless or a product that is directly insulting me. Facebook allows you to mark ads as interesting, but unfortunately I can't mark ads as insulting, or just a bad product. The irony is that I have money and an interest in gadgets, but I don't think I have ever seen an ad for them. Did see an ad for the local bus company though, because they wanted to "reach those 18 or above and living in $COUNTRY", aka marketing can't set up a Facebook campaign. Then they suggest I get my masters at the university I already had one from, which they know because I put it into my profile...