Company success and logo "success" are not necessarily fully related. A bad company can have a good logo, and a good company can have a bad logo. A good logo ju

Company success and logo "success" are not necessarily fully related. A bad company can have a good logo, and a good company can have a bad logo. A good logo just gives your org an edge. For Google it doesn't matter anymore because they are already a top dog and everybody recognizes their logo. I suppose they could simplify it, such as putting a lower-case "g" inside a colored circle (not an outlined circle). It's close enough to the existing logo that the change would only trigger a brand recognition problem for a short period.