The Wal-Mart of laptops: https://www.investopedia.com/articles/personal-finance/011815/how-walmart-model-wins-everyday-low-prices.asp https://www.investopedia.c

The Wal-Mart of laptops: https://www.investopedia.com/articles/personal-finance/011815/how-walmart-model-wins-everyday-low-prices.asp https://www.investopedia.com/articles/personal-finance/01181... ...instead of consistently asking suppliers for 1-3% wholesale discount per year, Apple is asking engineers for 0.3mm-1mm thinness reduction per year.