Tschichold was a design genius. His first book ‘The New Typography’ set out the rules for modernist design, rejecting all old forms of design. Some of the work

Tschichold was a design genius. His first book ‘The New Typography’ set out the rules for modernist design, rejecting all old forms of design. Some of the work he did at that time basically set the template for most design we have now. My old design tutor, who’s father was one of the UK’s leading modernist typographers and knew Tscichold, had a piece of his that she said had almost every modern design cliche, though done for the first time here. Later, after a run-in with the nazis, he moved to the UK, rejected modernist design ideology as a little too fascist and revived traditional book design. He also designed the Penguin Classics book series - a major design achievement itself.