The name "Trello" appears 24 times on that page. Is this some kind of SEO thing? Edit: I'm guessing 'yes' as even the link to their own site on that page takes

The name "Trello" appears 24 times on that page. Is this some kind of SEO thing? Edit: I'm guessing 'yes' as even the link to their own site on that page takes you to the URL /trello-alternative on their site. Edit 2: Wow, even the Trello name and logo are featured prominently on their homepage.