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It’s different when the food is standardized and limited in scope. It also helps that they have corresponding brick-and-mortar stores.
by stochastic_monk 8y ago
It’s different when the food is standardized and limited in scope. It also helps that they have corresponding brick-and-mortar stores.
- drankula3 8y agoThey are also a nationally recognized band, increasing the perception of legitimacy.
- abalone 8y agoTheir brand was absolute trash for awhile. Actually made the pizza taste worse (in blind studies). They turned it around.
- abalone 8y agoTrue, but OP claimed the entire category of on-demand food delivery has major problems. And 3 out of 4 of their concerns are about delivery logistics not menu standardization. Domino's turnaround shows that the food delivery model can work. (If that sounds funny, read up on how Domino's has improved customer sat regarding their pizza quality in the past few years. It's a great case study, incl. how to do marketing when your brand is in the dumps.)