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The first example being related to typography reminded me that Jan Tschichold was one of those influential typographers who's book, The Form of the Book, along
by drderidder 8y ago
The first example being related to typography reminded me that Jan Tschichold was one of those influential typographers who's book, The Form of the Book, along with Raul Rosarivo's Divina Proporcion Tipographica, re-popularized the "Secret Canon" of medieval incunabula and brought the Golden Ratio to bear on book layout. Unfortunately we've lost a lot of that beautiful layout design but it can still be found in a few places. For a while, MacBook screens very closely approximated the Golden Rectangle.
- mattkevan 8y agoTschichold was a design genius. His first book ‘The New Typography’ set out the rules for modernist design, rejecting all old forms of design. Some of the work he did at that time basically set the template for most design we have now. My old design tutor, who’s father was one of the UK’s leading modernist typographers and knew Tscichold, had a piece of his that she said had almost every modern design cliche, though done for the first time here. Later, after a run-in with the nazis, he moved to the UK, rejected modernist design ideology as a little too fascist and revived traditional book design. He also designed the Penguin Classics book series - a major design achievement itself.