3 ms·
Does anyone have a rough idea what proportion of expenses Munchery spent on? * marketing and promotional costs * management overhead and office expenses Perh
by Mtinie 8y ago
Does anyone have a rough idea what proportion of expenses Munchery spent on?
* marketing and promotional costs
* management overhead and office expenses
Perhaps I’m naive, but looking at their fundraising history, $125M in investment should have been more than adequate to cover launch and build-out costs, considering their core food supply costs would have been covered by actual customers’ order fees.
Is this another example of scaling prematurely and hoping you can recoup all of the massive promotional expenses you’ve employed once you have major regional markets under your thumb?
Generally expensive corporate office space rates in the Bay Area, Los Angeles, Seattle, and New York don’t often help, either.
Edit: Added clarification of questions.