I didn't realize that the name recognition was so regional in this space. I remember traveling internationally years ago and looking at Yelp for recommendation

I didn't realize that the name recognition was so regional in this space. I remember traveling internationally years ago and looking at Yelp for recommendations. After reading a few reviews and seeing what restaurants had the highest ratings I could tell that it was mostly used by tourists, not by locals. I know for restaurants the real money is made by expanding and sharing the suppliers, management, advertising, but for something like a delivery app I'm not sure what the benefit of growing quickly is if you have competition outside of being first to (that local) market.