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Here’s Why Fortnite May Be the Ultimate Growth Marketing Example
- arkades 8y agoNothing in this article is even vaguely unique to fortnite. It’s a passable description of many f2p games - which don’t have fortnite’s success. That makes it a pretty poor argument for these factors being the key.
- MattMalcolm 8y agoHello, Matt from Gallantway here. In some ways, I agree. In fact, Your comment reminds me of the video 'everything is remix'... What do you think we missed? Perhaps a better baseline for comparison would be digging into strategy & tactics from the perspective of PUBG vs Fornite?
- PhilWright 8y agoYou agree that your article does not identity anything unique and makes a poor argument? Then you ask for what you missed! What you missed is any marketing insight!
- MattMalcolm 8y agoNot quite, I agree that a comparison between titles may be a better way to more clearly articulate insights :)
- arkades 8y agoI think that comparison would be interesting, as well as perhaps a third title that carries many of the same marketing mechanisms but in a different genre, to control for trends in that vein. Perhaps something like Path of Exile or Hearthstone.
- MattMalcolm 8y agoI like it.
- rasz 8y agoThats a lot of cure stats, truth is Epic dropped some serious money into marketing, paying off popular streamers, blogs and YTbers.
- MattMalcolm 8y agoI think we could hazard a guess and say 'serious' money, is a 'serious' understatement. I'd say we could do an entire piece on this alone with indie, EPIC and EA!