It turns out people like to read other people's opinions. Who'da thunk? Except that they don't like to read other people's opinions. They like to read their o

It turns out people like to read other people's opinions. Who'da thunk? Except that they don't like to read other people's opinions. They like to read their own opinions. The most popular opinion pieces are overwhelmingly those which play to the prejudices of the majority of readers, not those which challenge people by presenting unpopular opinions.