> Do you remember that typical user visits Google web site NOT to setup his privacy settings, but with a totally different goal (such as do web search)? EXACTL

> Do you remember that typical user visits Google web site NOT to setup his privacy settings, but with a totally different goal (such as do web search)? EXACTLY! Why should the user then have to give up their privacy? All they wanted to do was a simple search, not be tracked and profiled. So it's the unneeded collecting of personal data that's the problem here, not the ux.