>>I, personally, when I browse internet, strongly prefer personalized ads Which is fine if you want to click the checkbox to enable personalization. But not ev

>>I, personally, when I browse internet, strongly prefer personalized ads Which is fine if you want to click the checkbox to enable personalization. But not everyone wants that personalization and tracking. For instance, I've found personalized ads to be worse than generic ads, where Google tries to sell me a product for weeks after I researched and purchased it. If you enjoy the personalized ads, there is nothing to stop you from opting in, but that shouldn't be the default behavior.