Exactly. And that's why drug companies spend 100% of their advertising and promotional budget on the new patented drugs. It's well worth it if they can get doct

Exactly. And that's why drug companies spend 100% of their advertising and promotional budget on the new patented drugs. It's well worth it if they can get doctors to switch prescriptions to the new medications with huge profits and no generic than continue to prescribe the in some cases identically effective old drugs that are now cheap and generic. And it works. Not to be a big insurance company shill but they're often the last line of defense against your doctor trying to prescribe an identical, brand name product for the equivalent generic.