Same thing mobile providers do. E.g. the phone is pretty reasonably priced but things like car charging cables, cases, etc are marked up 10x. They are relying o

Same thing mobile providers do. E.g. the phone is pretty reasonably priced but things like car charging cables, cases, etc are marked up 10x. They are relying on people not really looking at the cost of the accessories and/or immediate need (I lost my charging cable and need one now).