Similarly to raising taxes you also have to keep in mind that governments walk a tight rope: too little and it doesn't accomplish what you wanted but too much a

Similarly to raising taxes you also have to keep in mind that governments walk a tight rope: too little and it doesn't accomplish what you wanted but too much and you could then be dealing with a lot of unemployed people. Neither is good, so you have to be careful. This is also the first offense and (one of) the first major fines to be handed out over GDPR, so it's not totally unsurprising that they might fire a warning shot to everyone that they can and will be cracking down, it wasn't an empty threat.