If you only start thinking about selling a candidate when you _meet_ one then you missed the bigger opportunity to build a corporate reputation of supporting de

If you only start thinking about selling a candidate when you _meet_ one then you missed the bigger opportunity to build a corporate reputation of supporting developers in their careers (e.g. with open source, developer blogs, etc.). With that in mind, focusing on the bits highlighted here doesn't make sense. Attract smart/experienced/motivated candidates and your boring hiring process or your flawed onboarding process doesn't matter as much.