I have seen Bing ads on other search queries...that was the one I could think of that gives me a Bing ad 100% of the time. I think it makes sense to advertise

I have seen Bing ads on other search queries...that was the one I could think of that gives me a Bing ad 100% of the time. I think it makes sense to advertise for the keyword "search engine" because you may catch people who are looking to leave Google but don't know the alternatives. Seeing a Bing ad might be what lures a loyal user. And it could be that the naive user is the one who is more likely to click on ads once there.