So, does this only impact food and eating? Because I can see something interesting happening here, when compared to UI and processes. People hate 'harder' pro

So, does this only impact food and eating? Because I can see something interesting happening here, when compared to UI and processes. People hate 'harder' processes, even when the end result is better. We're told that we need simple UI's, and given what people think of even "simple" (to hackers) complexity, I think this principle is NOT in play. None of my relatives ever said "I really like watching this show, it was HARD to program the VCR to record it!" (Yes I know). The again, as a hacker I DO derive more pleasure from completing a difficult task. So maybe it's problem solvers VS everyone else.