Just speculating here without any knowledge. But this question made me think. So let's say food industry has lots of "ugly" (whatever that means) fruits that ar

Just speculating here without any knowledge. But this question made me think. So let's say food industry has lots of "ugly" (whatever that means) fruits that are not sold directly but used in other products. And because of that they are sold much cheaper. Then along comes someone, and notices that: "hey theres a huge amount of fruits that are being sold very cheap. Is there a way i could sell then for more?" So you start a spreading idea that ugly fruit get's waisted and this this is not eco friendly etc. And next thing you know someone on HN is asking "where do i get these ugly fruits" :) And yes it can be sold cheaper than normal fruits, but if it's more profitable than turning them in to jam, then it's a win. By the way, not saying that it's wrong, just an interesting way to manipulate people to not being picky and eat all the fruits.