I disagree, almost entirely. Kubernetes solves problems that every single cloud-based software company has. What's the alternative? We spin up VMs, templated w

I disagree, almost entirely. Kubernetes solves problems that every single cloud-based software company has. What's the alternative? We spin up VMs, templated with AMIs, provisioned with an ASG? That works fine. But we want centralized logging. We want graceful restarts. We want automated rollbacks. The list goes on. These are not Google scale desires, these are "cost of doing business" asks for any cloud company. You can start building all of this on that core architecture of AMIs, or your cloud provider's equivalent, but all you're going to do re-invent what Kubernetes does, probably worse. Kubernetes' problem isn't that it solves problems most companies don't have. The problem is that these problems most companies have could be solved in a simpler way than Kubernetes, because most companies have the exact same problems.