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My experience has shown that the CPC rate for Facebook advertising is generally more than double the rate that I pay for search CPC. I'm guessing part of the a
by happybuy 16y ago
My experience has shown that the CPC rate for Facebook advertising is generally more than double the rate that I pay for search CPC.
I'm guessing part of the allure of Facebook advertising is being able to get 250k impressions in 30 minutes and only pay $20 for the privilege. A lot of advertisers look at this and probably think 'Wow, a quarter of a million people have seen my brand'.
However, when you look at it from a CPC perspective you'd be more effective spending your money on search ads.