Regarding the counterfeit problem: Amazon has a program called Transparency, which has been in development for some time: https://brandservices.amazon.com/tran

Regarding the counterfeit problem: Amazon has a program called Transparency, which has been in development for some time: https://brandservices.amazon.com/transparency https://brandservices.amazon.com/transparency The basic idea: Vendor places unique 2D barcode on each unit of a branded product, only products with those barcodes get placed into Amazon warehouse inventory, consumers can scan the barcode themselves to verify it's legit. It's restricted to trademarked items, though.