Interesting hypothesis but it would certainly be strengthened by some input from musicians targeting spotify listeners. Who is to say shorter attention spans a

Interesting hypothesis but it would certainly be strengthened by some input from musicians targeting spotify listeners. Who is to say shorter attention spans aren't part of the cause? Another important missing bit of information - what percentage of the song needs to be listened to for it to count as a full play? Is it 100%? That seems to be what is implied by the article.