It is a tangent for sure, but I would say a very different conversation as we are discussing wheter it is hype or not. When countries like Sweden produce inter

It is a tangent for sure, but I would say a very different conversation as we are discussing wheter it is hype or not. When countries like Sweden produce international successes it is because substance matters. That is the absolute essence of why that happens. When Markus Persson created Minecraft he did so after a career in the games industry, which goes back to even the demo scene of the 80s(?). He of course had a lot of personal qualities as well, but he didn't come out of nowhere. No one does. A very similar scenario is behind other successes like Spotify, Klarna or even Skype. You can look at e.g. Switzerland for a country that doesn't produce these type of success. So whether they create something of substance is entire essential for whether they succeed or not to create something bigger. Maybe marketing is that substance, but I doubt it. Most likely they will go along for a few years, maybe sell for a low but respectable amount and that will be it. And yes, this is all "in my opinion".