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Google "search engine" and you'll see ads for Bing. I don't know what their monthly spend is, but I see Bing ads all the time when searching on Google for a va
by byoung2 16y ago
Google "search engine" and you'll see ads for Bing. I don't know what their monthly spend is, but I see Bing ads all the time when searching on Google for a variety of keywords.
EDIT: Here's a chart that claims to show the top spenders on AdWords, and there aren't any search engines I can see:
http://adage.com/digital/article?article_id=145720 http://adage.com/digital/article?article_id=145720
- marcamillion 16y agoI see no Bing....but I love that adage chart. Thanks. Btw, I don't think it makes sense for Bing to buy the keyword search engine. I can't see how that makes any sense. Unless consumers are REALLLLY dumb. Then again, I might be expecting too much.
- byoung2 16y agoI have seen Bing ads on other search queries...that was the one I could think of that gives me a Bing ad 100% of the time. I think it makes sense to advertise for the keyword "search engine" because you may catch people who are looking to leave Google but don't know the alternatives. Seeing a Bing ad might be what lures a loyal user. And it could be that the naive user is the one who is more likely to click on ads once there.
- answerly 16y agoIt presumably makes sense for Bing to buy ads on any keyword that leads to a profitable customer acquisition opportunity.