I'm pretty sure that's completely wrong. Everything I've heard about trademarks says you must protect them or you risk losing them. There's even a wikipedia pag

I'm pretty sure that's completely wrong. Everything I've heard about trademarks says you must protect them or you risk losing them. There's even a wikipedia page on "Generic trademark" about the problem of trademarked items becoming generic terms and thus at risk of losing legal protection in the US: https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark