I agree the download process is boring and risky, but that's a process users are familiar with. At no point does this make them think "that's all over my head"

I agree the download process is boring and risky, but that's a process users are familiar with. At no point does this make them think "that's all over my head" (even if they end up with malware). I'm not saying the approach is superior in all points, I'm pointing out how much more intuitive it is for the average person. And I was specifically talking about software that's not in a pre-installed repository. The different GUI app stores are pretty much equally easy to use.