3 ms·
The chart shows the number of readers. It does not claim to show any change in revenue. It's true that their decline in readership was about 200x. But is it po
by CWuestefeld 16y ago
The chart shows the number of readers. It does not claim to show any change in revenue.
It's true that their decline in readership was about 200x. But is it possible that each of those paid readers makes up for what they've presumably lost from ad revenue? Maybe not, but we've got nowhere near enough information here to draw a conclusion.
- carbocation 16y agoThe chart shows the number of computers on which the quantcast widget was loaded. The drastic decline makes me suspect that the widget is no longer being displayed on most pages for logged-in users.
- CWuestefeld 16y agoSure. But with an ad-driven model, each reader brings in fractions of a penny per visit. With a subscription model, each reader brings in much more (depending on price and visit count, probably several cents per visit). It might just balance out, a small number of valuable readers versus a large number of low-revenue readers.
- carbocation 16y agoI tried to focus on a purely technical issue: what the widget is actually measuring. I'm not a subscriber, so I can't tell if they are still displaying the quantcast widget at all anymore. For example, perhaps it's only being shown on their help page, etc. Whether or not they lost actual visitors is another question. Whether or not losing actual visitors is a problem when you're making money off the ones you keep is another question. But I didn't comment on those.