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I'd guess that the design is the most expensive part of building these products. Their marketing for this product is arguably better than Apple. The design for

by robbyt 8y ago

I'd guess that the design is the most expensive part of building these products. Their marketing for this product is arguably better than Apple. The design for the actual product is unparalleled. The electronics and software development, years spent on prototyping iterations, and overall refinement is expensive in terms of highly skilled labor.

hoaw 8y ago
That is what I am saying though. If you spend a ton of money and time on marketing and product development don't have people essentially pretend to be building it. Or say that it is modular when the case seemingly only supports your modules.
- neom 8y ago
  TE have a staff of less than 50. They do everything themselves (outside of fab) end to end. They are trying to build a new way of making music, like lego, more accessible for more people, they are a startup, building a platform. Chill.
  - hoaw 8y ago
    Don't worry I wouldn't be writing if I didn't find it interesting. I do think it is a pretty important issue. Can countries like Sweden actually produce companies that do the things you say they do these days? I, just as you, would of course like to see that. What I am trying to establish is whether that is actually true. No one here has actually said, as far as I can tell, that I am wrong for a specific reason. Not that this indicate that I would be right. About a decade ago everyone in Sweden was talking about the fashion scene, as in brands and designer, making it in the world. To which the head of H&M responded that most brands didn't even have the revenue of one of their stores. Heard of any large Swedish fashion brands lately? (I am sure they exist, just nowhere near expectations). There is whole world out there not pretending. I hate to see something, or someplace, I know lose because they were.
    - neom 8y ago
      There are like 11 people in Sweden, so they need about 6 teenage engineersingingings to be ok for a bit. Just like there are 11 people in Canada and it's mandated by law, tax dollars are contributed, to pumping out a 1 Justin Bieber a year. These industries in small developed nations are fine and awesome, and maybe TE will be the Ikea of Lego of Music. Surly this is getting into a very very different conversation than if TE are boutique or make good tools, no?
      - hoaw 8y ago
        It is a tangent for sure, but I would say a very different conversation as we are discussing wheter it is hype or not. When countries like Sweden produce international successes it is because substance matters. That is the absolute essence of why that happens. When Markus Persson created Minecraft he did so after a career in the games industry, which goes back to even the demo scene of the 80s(?). He of course had a lot of personal qualities as well, but he didn't come out of nowhere. No one does. A very similar scenario is behind other successes like Spotify, Klarna or even Skype. You can look at e.g. Switzerland for a country that doesn't produce these type of success. So whether they create something of substance is entire essential for whether they succeed or not to create something bigger. Maybe marketing is that substance, but I doubt it. Most likely they will go along for a few years, maybe sell for a low but respectable amount and that will be it. And yes, this is all "in my opinion".
        neom 8y ago
        Your opinions are welcomed, just make sure they are very clearly presented and heavily couched as such. As to if it's hype or not, well everything is hype until it's not, so time will tell, but KPIs on TE look good! :)

by robbyt 8y ago

hoaw 8y ago

That is what I am saying though. If you spend a ton of money and time on marketing and product development don't have people essentially pretend to be building it. Or say that it is modular when the case seemingly only supports your modules.

neom 8y ago
TE have a staff of less than 50. They do everything themselves (outside of fab) end to end. They are trying to build a new way of making music, like lego, more accessible for more people, they are a startup, building a platform. Chill.
- hoaw 8y ago
  Don't worry I wouldn't be writing if I didn't find it interesting. I do think it is a pretty important issue. Can countries like Sweden actually produce companies that do the things you say they do these days? I, just as you, would of course like to see that. What I am trying to establish is whether that is actually true. No one here has actually said, as far as I can tell, that I am wrong for a specific reason. Not that this indicate that I would be right. About a decade ago everyone in Sweden was talking about the fashion scene, as in brands and designer, making it in the world. To which the head of H&M responded that most brands didn't even have the revenue of one of their stores. Heard of any large Swedish fashion brands lately? (I am sure they exist, just nowhere near expectations). There is whole world out there not pretending. I hate to see something, or someplace, I know lose because they were.
  - neom 8y ago
    There are like 11 people in Sweden, so they need about 6 teenage engineersingingings to be ok for a bit. Just like there are 11 people in Canada and it's mandated by law, tax dollars are contributed, to pumping out a 1 Justin Bieber a year. These industries in small developed nations are fine and awesome, and maybe TE will be the Ikea of Lego of Music. Surly this is getting into a very very different conversation than if TE are boutique or make good tools, no?
    - hoaw 8y ago
      It is a tangent for sure, but I would say a very different conversation as we are discussing wheter it is hype or not. When countries like Sweden produce international successes it is because substance matters. That is the absolute essence of why that happens. When Markus Persson created Minecraft he did so after a career in the games industry, which goes back to even the demo scene of the 80s(?). He of course had a lot of personal qualities as well, but he didn't come out of nowhere. No one does. A very similar scenario is behind other successes like Spotify, Klarna or even Skype. You can look at e.g. Switzerland for a country that doesn't produce these type of success. So whether they create something of substance is entire essential for whether they succeed or not to create something bigger. Maybe marketing is that substance, but I doubt it. Most likely they will go along for a few years, maybe sell for a low but respectable amount and that will be it. And yes, this is all "in my opinion".
      - neom 8y ago
        Your opinions are welcomed, just make sure they are very clearly presented and heavily couched as such. As to if it's hype or not, well everything is hype until it's not, so time will tell, but KPIs on TE look good! :)